Picking your podcast topic
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Jun 01, 2023
Before you decide what your podcast will be about, make sure you’re clear on the show’s goals and target audience.
You also need to be clear on what your interests and passions are, and what will set this show (and you) apart.
Don’t jump on a popular bandwagon just because a certain type of show is having success. Make sure that you’re creating engaging content, and that you’ll be able to deliver it episode after episode. That’s why it's essential to be clear about the audience you’re trying to attract, and the topics you’ll bring to life. If you’re bored, your audience will be, too.
One way to make your podcast sticky is to go niche.
Here are some ideas to help you figure out what resonates with you and what will attract the audience you’re targeting:
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Business - Compliance - Digital marketing - Executive coaching - Leadership lessons - Startups - Stock market - Training - Wins and fails |
Extreme sports - Caving - Cycling - Iron man races - Rock climbing - Snowboarding |
History - Biographies - Comedy - Music - Original art - Poetry - Short stories - True crime |
Insider news - Community group - Industry - Local politics - Local restaurants - Small towns |
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Kids/Pets - Birds - Cats - Dogs - Parenting - Pregnancy - Sandwich generation |
Listicles - Headlines - Product reviews - Political takes - Tweets - Weekly sports highlights |
Podcast for kids
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Pop culture - Books - Celebrities - Fashion - Gaming - Influencers - Movies - Television - Theater |
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Product reviews - Gadgets - Games - Restaurants - Travel |
Rural life - Bird watching - Camping - Hiking - Horses - Storm chasing - Tiny houses - Van life |
Spotlight “first times,” “worst times” and/or “best times” - Bosses - Breakups - Buying a house - Work |
Teach something - Something you’re an expert in - Something you’re learning along with your listeners - Something you’re exploring at listeners’ request |
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Technology - Past wins and fails - Predictions - Reviews - Trends |
Travel - Experts interviewed - Destinations highlighted - Podcast from the road |
Urban life - Alternative housing - Urban farming |
Wellness - Alternative health - Fitness - Meditations - Mental health - Nutrition - Self help |
