We are often asked what it takes to launch a podcast.
Here’s a quick summary! Of course every podcast is different, and we’ll be sure to make yours right for you.
Also, here is our PodWell episode about How to Launch a Podcast -- short and sweet and worth the listen.
Planning & Strategy
- Assist with scoping the podcast and establishing podcast goals
- Identify target market
- Create/select podcast name
- Provide music options
- Develop production calendar and a launch calendar
- Plan for recording through event equipment or on social media platforms, if needed
Episode Pre-production
- Review questions drafted by client and help script
- Provide host coaching
- Facilitate technical test of the recording equipment and environment for remote or in-person recording
Episode recording
- Monitor the audio to ensure the best quality
- Ensure all required questions are asked/answered
- Execute any re-recording
- Keep list of necessary edits
- Host episode, if needed
- Record intro/outro
Episode editing
- Finalize music
- Provide transcript of episode
- Identify pull-quote
- Edit episode
Distribution & Metrics
- Create podcast listing
- Creation of microsite, if needed
- Monthly metrics reports
Assets needed to launch a podcast
- Podcast title & description
- Podcast artwork (3000x3000 pixels), and episode artwork, if desired
- Specific keywords
- Episode audio
- Episode title & description