Time's precious. Your listeners have more to do than hours in the day. So how can you get them to fit your content into their schedule?
Providing them with content that can be consumed while they’re multitasking is key. And podcasting is exactly that. People can listen to your podcasts while they’re cooking, working out, walking their dog, driving or doing all sorts of other things they do every day. And your podcast is available to them whenever they want to listen.
“The ironic thing about podcasts is that they actually are designed for people who are time-starved! One of the central benefits of podcasting is the fact that it’s on-demand, and allows you to time-shift your listening to wherever and whenever is convenient.” – Sounds Profitable
And once you have listeners’ attention, don’t waste their time. As we’ve written before, your podcast episodes have to be interesting in their entirety. You shouldn’t target a specific length for your episodes, but rather make sure they’re never boring.
Often, that’s easier said than done.
One strategy: Short-form episodes. They’re efficient and convenient for listeners.
“Bite-sized podcasts are the perfect solution for those with a limited period and who prefer shorter content without compromising quality.” – Podcast Trends 2024: What's Shaping the Future of Audio Content
Short-form episodes provide quick and easily digestible content, and fit seamlessly into other daily routines, resulting in increased engagement with the entire episode.
The benefits of short-form podcasts extend beyond creating content for time-starved listeners. They encourage programming experimentation and diversity. With shorter time constraints, podcasters have the flexibility to explore various topics and themes, or provide updates on previous episodes. Short-form, single-subject episodes also make those subjects easier for listeners to find as they search. Unlike multi-subject episodes, a short, tightly focused show more effectively connects specific content with an audience interested in just that subject.
And from a production standpoint, short-form episodes can help to maintain consistent release schedules—a big plus in building and retaining an audience. Listeners are more likely to subscribe and return for future episodes when they can anticipate a steady stream of quality content without overwhelming time commitments.