10-second rule in podcasting?
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Jun 30, 2022
It seems like everyone has a 10-second rule.
10-seconds for a teetering golf ball
10-seconds to being a calmer parent
In podcasting, you don’t have 10 seconds. You’re lucky if you have 5 seconds to grab your audience’s attention. Your listeners are busy. They have a lot of other content choices—just a tap away.
You must entice them! How? Craft a compelling intro. How? Here are some ideas…
Start with an interesting statement about guest (don’t start with introducing your show title or yourself – that comes later. Your show isn’t about you. It’s about your guest.).
Identify your guest – briefly. Don’t give their entire bio. Save that for the interview, if relevant, or put it in the show notes.
Identify the show and yourself – very briefly.
Ask a question. A prepared question. Not a “yes” “no” question, and not one that will take your guest eons to answer.
Remember, you are fighting for your audience’s attention – and the clock is ticking.
