What’s the ideal length for a podcast?

What’s the optimal length for a podcast? This Adweek piece says 22 minutes is the sweet spot for podcasters. Then again, this site says to keep it under 15.

The advice we give our team is to produce content that’s exactly as long as it’s interesting. If you’re bored, it’s a safe bet your listeners are, too. If you’re enthusiastic and engaged, keep on keepin’ on.

Reposted content.